What Automation Can Do for Your Creative Workflows
About the study
This is a commissioned study conducted by Forrester Consulting on behalf of Celtra. Forrester Consulting surveyed 224 digital advertising decision makers in the US and the UK on their creative production challenges and objectives.
Brands today struggle to produce content and advertising on time and at scale at the speed of culture. Which areas can accelerate their success?
Improve relevancy, efficiency, and quality
Automating key processes
Adopting platform with adaptable creative content and easy distribution
Gaining localization capabilities
Unlock Creative Production at Scale
In the study, 70% say their firms are devoting more time to advertising content creation than they prefer. A less repetitive production process is necessary.
Master creative relevancy
One essential way for brands to remain attractive is relevancy across regions, languages, channels, and needs, without sacrificing content quality or delivery speed.
58% cited improving workflow as their digital advertising creative goal over the next year. Considering its impact on efficiency, all brands should consider strategies here.
of firms report that they could benefit from more automated digital advertising.
Ready to learn how you can achieve 3X faster production?
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